As a successful software studio UX / UI is always at the forefront of our process. Upon meeting with the client, we lock down all potential target audience groups and how they might use the digital solution we provide. We understand that to all businesses their clients and users are the most important asset they have. Therefore, it is vital that they are at the forefront of our strategy to provide a solution that is driven by user experience. By doing so we deliver projects that are not only aesthetically pleasing but are designed to function well. This is a tried and tested method that we have used for a number of years and is heavily focussed around human interaction.