Boomer Industries, specialists in the design and production of bespoke plastic components and bespoke door set solutions first approached Scaffold Digital in late 2018 as they had an aging website platform that was no longer reflective of who they were as business. Boomer Industries also had an appetite to start selling their products online and wanted to partner with an experienced software studio that could guide them on that journey.
Boomer Industries were aware for many years that they were well known for their bespoke plastics solutions, but they had neglected any marketing focus on the door set solutions side of the business. Therefore, they wanted to design and develop a new website that would effectively allow them to take their users on a journey through both sides of the business, conveying their specialisms in these two core areas.
They also wanted to develop full e-commerce functionality for the bespoke plastic solutions side of the business with complete order management functionality. During this time Boomer Industries were also refreshing their brand and other printed marketing material, so they wanted to ensure the new website complimented these elements of their on-going marketing strategy.
Boomer Industries now have a website that will quickly and easily allow their users to understand the two core divisions of the business, bespoke plastic solutions and door set solutions. The new website is fully in line with the brand refresh and any new printed marketing collateral that has been developed over the course of 2019, giving the sales team at Boomer a really strong foundation to bolster their sales activity across NI and UK mainland. Alongside those benefits, Boomer industries can now also sell product online, with a full e-commerce integration to their WordPress CMS including, stock control, order management and much more.