Germinal is a global company who host an impressive 5 websites across 5 different jurisdictions. They approached Scaffold Digital to re-design and develop all 5 websites and their content management systems. Each website included a variety of elements such as; a product selector, e-commerce functionality, information hub and clear data collection points.
Germinal wanted a fresh and modern design that complemented their strong and newly refreshed brand guidelines. The design element of this project was hugely important as the websites needed to display product information cleanly and clearly, increase sales and allow the team at Germinal to collect customer data in a number of different ways. Germinal have a large sales team on the ground and wanted websites that would ultimately act as a selling aid for them, showing potential customers their vast product range, helping them to choose a product that best suits their needs and keeping them up to date with the latest agricultural news.
The team at Germinal now have websites that focus on user experience and are fully in-line with their current brand guidelines. They have 5 websites across 5 locations that are consistent in style and structure. Overall, the websites are an information hub for both existing and new customers. Germinal have a marketing tool that will help them to better engage with their customer base by providing functionality online that will help users to make an informed buying decision.